THE CONVIVIALISTS

Join the movement. Be a convivialist. Share the moment.

THE CONVIVIALIST

Share the moment

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The World Needs Convivialité

4 MIN READ

Pernod Ricard

We believe in our hyper-connected world we need each other more than ever and that convivialité is the key. It is the antidote to loneliness and provides the authenticity social media lacks.

Have we lost sight of each other?

As humans we feel the instinctive pull to spent time together, yet as technology plays a bigger role in our everyday lives we seem to be losing sight of our convivial selves.

Perhaps this is this the reason we sometimes feel lonely in a crowd; why we reach for our smartphones the moment we find ourselves alone in a public place.

Social media offers us a smoke screen to hide behind, and smartphones the excuse of busyness. But what if we looked up more often and took the time to share authentic moments to connect with those around us? Strangers, friends, neighbours and colleagues – as humans, we all need conviviality.

Have we lost sight of each other?

As humans we feel the instinctive pull to spent time together, yet as technology plays a bigger role in our everyday lives we seem to be losing sight of our convivial selves.

Perhaps this is this the reason we sometimes feel lonely in a crowd; why we reach for our smartphones the moment we find ourselves alone in a public place.

Social media offers us a smoke screen to hide behind, and smartphones the excuse of busyness. But what if we looked up more often and took the time to share authentic moments to connect with those around us? Strangers, friends, neighbours and colleagues – as humans, we all need conviviality.

We are all convivialists

Conviviality is the magic, the glue that binds us together, it allows us to meet our innate human need of connecting with one another. Conviviality is the force beyond us, one that carries us, an energy that brings us closer together. We crave conviviality because it is inherent to humanity and a true source of joy. When we are open to meeting people as our most authentic selves and we share convivial moments, our lives become so much brighter and more vibrant! In those moments we become convivialists – a role every human should embrace for a full and happy life.

Conviviality is fundamental to our existence as the memories we make collectively will long outlive those precious moments we create. Conviviality, and our memories of convivial moments, comfort us and appease our daily troubles while giving meaning to our lives.

We create conviviality

As we create and share our Pernod Ricard products we become immersed in this extraordinary human experience. Our people add a human touch to our products with their own personality and passion. Our beverages travel the world because, although they are born in different lands and cultures, they are made to be shared.

Conviviality is universal despite that it manifests itself in different ways across the many cultures of the globe. From different moments of sharing to different ways of sharing, our mission as convivialists is to facilitate them all, to give them meaning and beauty.

If you truly believe the world needs more convivialité, look up from your smartphones, create more convivial moments with your loved ones and take every opportunity in real life to appreciate The Power of Convivialité.

Be a convivialist, watch the film, and join the movement now.

We create conviviality

As we create and share our Pernod Ricard products we become immersed in this extraordinary human experience. Our people add a human touch to our products with their own personality and passion. Our beverages travel the world because, although they are born in different lands and cultures, they are made to be shared.

Conviviality is universal despite that it manifests itself in different ways across the many cultures of the globe. From different moments of sharing to different ways of sharing, our mission as convivialists is to facilitate them all, to give them meaning and beauty.

If you truly believe the world needs more convivialité, look up from your smartphones, create more convivial moments with your loved ones and take every opportunity in real life to appreciate The Power of Convivialité.

Be a convivialist, watch the film, and join the movement now.

Translations

Download the manifesto

Join the movement. Be a convivialist. Share the moment.

Download and read our full detailed report - Why the world needs Conviviality - in French or English

Download our report


What next to read

Meet the convivialists

Quiz: What Kind of Convivialist Are You?

WHAT CONVIVIALITÉ LOOKS LIKE TODAY